IMPROVING THE COST EFFICIENCY OF TOURISM SERVICES THROUGH THE USE OF DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
Keywords:
Digital tourism platforms enable travelers to independently plan trips, search for information using voice commands, and receive personalized recommendations based on individual preferences.Abstract
The rapid advancement of digital technologies and artificial intelligence (AI) has profoundly transformed the global tourism industry. Tourism is increasingly evolving into a data-driven sector where intelligent systems are used to enhance service quality, optimize operational processes, and improve customer satisfaction.
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