TURIZMDA MARKETING TAMOYILI
Keywords:
turizm, marketing, marketing tamoyillari, turizm bozori, turistik xizmatlar.Abstract
Ushbu maqolada turizm sohasida marketing tamoyillarining mazmuni, ularning ahamiyati va amaliy qo‘llanilishi yoritilgan. Turizm marketingining iste’molchiga yo‘naltirilganlik, bozorni segmentatsiyalash, moslashuvchanlik va innovatsionlik kabi asosiy tamoyillari ilmiy jihatdan tahlil qilingan.
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