OʻZBEKISTONDA KICHIK BIZNES VA XUSUSIY TADBIRKORLARNING EKSPORT FAOLIYATINI QOʻLLAB-QUVVATLASHDA MARKETINGNING AHAMIYATI
Keywords:
kichik biznes, xususiy tadbirkorlik, marketing, eksport faoliyati, raqobatbardoshlik, raqamli marketing, brend strategiyasi, xalqaro bozor, marketing tadqiqotlari.Abstract
Ushbu maqolada O‘zbekistonda kichik biznes va xususiy tadbirkorlarning eksport faoliyatini rivojlantirish jarayonida marketingning tutgan o‘rni va ahamiyati tahlil qilinadi. Mamlakatda kichik biznes subyektlarini qo‘llab-quvvatlash, ularning xalqaro bozorga chiqish imkoniyatlarini kengaytirish bo‘yicha amalga oshirilayotgan islohotlar yoritiladi. Eksport marketingining mavjud holati, uning asosiy muammolari hamda takomillashtirish imkoniyatlari o‘rganiladi. Shuningdek, raqamli marketing, brend strategiyasi va marketing tadqiqotlarining eksport hajmini oshirishdagi roli ilmiy va amaliy jihatdan asoslanadi. Tadqiqot natijalari kichik biznes va xususiy tadbirkorlar uchun samarali marketing strategiyalarini ishlab chiqish va xalqaro bozorda raqobatbardoshlikni kuchaytirish bo‘yicha tavsiyalar ishlab chiqishga xizmat qiladi.
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