MAMLAKATIMIZ TURIZM SOHASIGA VR/AR TEXNOLOGIYALARI ORQALI “VIRTUAL SAFAR” VA “IMMERSIVE TOURISM” MODELLARINING SHAKLLANISHI
Keywords:
Turizm; O‘zbekiston; virtual reallik (VR); kengaytirilgan reallik (AR); virtual safar; immersive tourism; raqamli transformatsiya; tajriba iqtisodiyoti; innovatsion biznes-model; barqaror turizm.Abstract
Mazkur maqolada O‘zbekiston turizm sohasida virtual reallik (VR) va kengaytirilgan reallik (AR) texnologiyalaridan foydalanish imkoniyatlari va ularning “virtual safar” hamda “immersive tourism” modellarini shakllantirishdagi roli tahlil qilinadi. Raqamli transformatsiya sharoitida VR/AR texnologiyalari sayyohlarga geografik va moliyaviy cheklovlarsiz yodgorliklar va tabiiy maskanlarni masofadan turib ko‘rish, muzey va tarixiy joylarda esa immersiv interaktiv tajribaga ega bo‘lish imkonini beradi. Ilmiy manbalarda qayd etilishicha, bunday yondashuv turizmda “tajriba iqtisodiyoti”ni rivojlantiradi, marketing samaradorligini oshiradi va sayyohlar oqimini diversifikatsiya qiladi. Tadqiqot shuningdek VR/AR texnologiyalarini tatbiq etishdagi afzalliklar (brendni mustahkamlash, inklyuziv kirish, barqarorlik) hamda muammolar (infratuzilma cheklovlari, kontent ishlab chiqish xarajatlari, huquqiy me’yorlar)ni ham yoritadi. Maqolada mamlakatimizda VR/AR asosidagi turizm modellarini shakllantirish uchun zarur bo‘lgan strategik yondashuvlar hamda istiqbolli yo‘nalishlar ko‘rsatib o‘tilgan.
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