THE FUNCTIONAL SIGNIFICANCE OF ABBREVIATIONS IN ENGLISH ONLINE ADVERTISEMENTS

Authors

  • Djalilova Zarnigor Bakhodirovna Associate professor of English linguistics department, PhD Bukhara State University, z.b.djalilova@buxdu.uz Author
  • Sevindikova Sabohat Kuchkorovna Master student of BSU Author

Keywords:

abbreviations, brands, advertising messages, internet.

Abstract

This thesis is dedicated to the study of online advertisement’s abbreviations. The reason for choosing this problem has its grounds in the fact that online advertisement abbreviations represent one of the most essential linguistic features that has gained considerable popularity in modern online advertising. It is also important to investigate linguists’ ideas on this problem to gain insight into the issue and determine its essence.

References

1. Cook, G. 2001. The Discourse of Advertising. Routledge.

2. Crystal, D. 2001. Language and the Internet. Cambridge University Press.

3. https://www.oxfordlearnersdictionaries.com/definition/english/abbreviation

4. Goddard, A. 1998. The Language of Advertising. Routledge.

5. Leech, G. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. Longman.

6. Zappavigna, M. 2015. Searchable talk. Social Media + Society.

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Published

2026-01-10

Issue

Vol. 8 No. 84 (2026): ZAMONAVIY TA’LIM TIZIMINI RIVOJLANTIRISH VA UNGA QARATILGAN KREATIV G’OYALAR, TAKLIFLAR VA YECHIMLAR

Section

Articles

How to Cite

THE FUNCTIONAL SIGNIFICANCE OF ABBREVIATIONS IN ENGLISH ONLINE ADVERTISEMENTS. (2026). ZAMONAVIY TA’LIM TIZIMINI RIVOJLANTIRISH VA UNGA QARATILGAN KREATIV G’OYALAR, TAKLIFLAR VA YECHIMLAR, 8(84), 76-77. https://uzconferences.org/index.php/uzconf/article/view/1141