SOCIOPRAGMATIC DIMENSIONS OF MEDIA DISCOURSE

Abstract

This article provides an in-depth sociopragmatic analysis of media discourse, emphasizing the role of language in shaping social meaning, ideological positioning, and power relations. In contemporary media environments, discourse functions not merely as a neutral medium of information exchange but as a strategic tool for influencing audience perception and social behavior. Drawing on key concepts from sociopragmatics and critical discourse studies, the article examines how pragmatic mechanisms such as presupposition, implicature, speech acts, and evaluative language operate across various media genres. The findings suggest that sociopragmatic strategies enable media producers to convey implicit meanings, legitimize particular viewpoints, and subtly manipulate public interpretation. The study highlights the importance of sociopragmatic analysis in understanding the interaction between language, society, and power, and underscores its relevance for developing critical media literacy.