SAVDO XIZMATLARI BOZORIDA MERCHANDAYZINGNI QO’LLASHDA SINERGIYA MODELI
Keywords:
savdo xizmatlari, merchandayzing, sinergiya modeli, iste’molchi tajribasi, marketing strategiyasi.Abstract
Ushbu maqolada zamonaviy marketing tizimida savdo xizmatlari va merchandayzing o‘rtasidagi uyg‘unlik — sinergiya modeli orqali mijozlar tajribasini boyitish, brendga sodiqlikni oshirish va raqobatbardosh strategiyalarni shakllantirish masalalari yoritiladi. Ilmiy manbalar va amaliy misollar asosida xizmat ko‘rsatish sifati va mahsulot taqdimotining integratsiyasi samaradorlikka qanday ta’sir ko‘rsatishi tahlil qilinadi.
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